It's now clear how serious AMD was when it changed its slogan from "Smarter choice" to "The future is fusion". With Fusion already the company mantra, as well as the name given to AMD's plan to combine the CPU and GPU on one chip and several types of software, AMD has decided it pretty much sums up its channel programme too.
The new partner programme was presented by worldwide channel marketing VP David Kenyon in a teleconference chaired by AMD's effusive EMEA corporate PR manager Chris Brown. Kenyon started by explaining the background for the new programme: "We did a very detailed analysis of the performance of our current component channel," he said.
The long and short of it is that AMD realised the vast majority of its channel sales go through the little guy, and yet it was devoting relatively little of its time and resources to smaller channel partners. "We weren't spending enough time with our smaller channel partners," confessed Kenyon.
The long and short of it is that AMD realised the vast majority of its channel sales go through the little guy, and yet it was devoting relatively little of its time and resources to smaller channel partners. "We weren't spending enough time with our smaller channel partners," confessed Kenyon.
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